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Welcoming the Handmade With Artisna

Realizing Art’s Potential

With the advent of the internet and advancement in distribution channels, there seems to be almost a flood of handmade goods online. The increasing penetration of online retail has given handicraft products a more tangible platform to make their presence felt internationally. Even we have become more sensitive to this sphere of art which was almost non-existent for us a few years back. We, at Artisna believe that this global and extended visibility has made it possible for many of us to access hand crafted goods almost immediately but there are many aspects of this industry that we have to understand. It is not merely about the immense beauty that these crafts add to your home, your wardrobe, your office, your gifting items and so forth. It is about the toils and hard work that go into creating something that is highly appreciated but not valued as it should be.


According to an independent report, the consumers for these goods are spread around the globe. The key types of distribution channels for handicraft products are discount retailers, department stores, specialty stores, catalogue retailer, internet retailer, and independent retailer. The involvement of several non-profit organizations in promoting handicrafts business has not only benefitted the artisans, but also fuelled the growth of the global handicrafts market.

The artisans work independently, as well as they are subcontracted or employed by exporters or small enterprises. Owing to less initial investment and cheap labor, the handicraft market is flourishing in the developing countries, such as India. The handicrafts made in developing countries are also exported to the developed countries. The key importing countries of the handicraft products include the U.S., France, the U.K., Spain, the Netherlands, Japan, and Hong Kong.


The major handicrafts exporting countries are China, Vietnam, India, Ghana, South Africa, Mozambique, Peru, Mexico, Colombia, and Guatemala. China dominates the export market for handicrafts, followed by Vietnam and India. The improvement in trade relations between the countries of the world is further fueling the growth of the global handicrafts market. We understand the crucial points involved in the demand and supply of handicrafts. It is not just homes and hotels but offices and hospitals too that in the past decade considered handmade goods to add color to their decor décor to attract customers. We at Artisna want that this new wave of appreciation does not limit itself to just collecting trinkets but evolves into an effort that is directed to making it possible for artisans around the world to make a living for themselves and rise above poverty. We invite you to be a part of our journey as we ensure that every skilled hand gets its toil’s worth.

Lily Evans


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