At Artisna we strongly believe in hope. Our volunteers and associate organizations are constantly involved in encouraging artists around the world. The handicraft industry possesses huge potential for employment and thus may work as a means to alleviate the world of poverty. In this changing economy where quality has a new meaning and source, traditional hand crafted goods are gaining a strong foothold. With Artisna you can be a part of an endeavor that aims to make the artist aware of the dispersed yet widely available opportunities and scope for their unique products.
According to an independent research conducted for the period 2015 – 2019, the global handicrafts market is predicted to grow at a tremendous rate of 12 %. The small initial investment required such as the setup cost, labor, raw material, and transportation cost is the primary driver for the growth of this market. The handicrafts industry is also an important source of foreign exchange and has immense export potential. The growth in international and domestic tourism is also expected to boost the growth of the market during the forecast period. For instance, Japan’s government has introduced several campaigns to increase the country’s tourism. The resultant rise in the number of tourists has led to an increase in the sales of handicraft items in Japan. The rise in tourism has fuelled the demand for cultural goods, uncommon souvenirs, and indigenous art.
Product Segmentation and Analysis of the Handicrafts Market
- Artmetal ware
- Handprinted textile and scarves
- Embroidered and crocheted goods
- Zari and zari goods
- Imitation jewellery
Woodware handicrafts accounted for 34% of the market share during 2014. China and Nepal are known for their attractive architecture made up of carved wooden struts while Thailand is the key manufacturer of lacquerware, made up of wood or woven bamboo. The African region is also popular for its wood carving and sculptures with Kenya being the key revenue contributing country.
Geographical Segmentation and Analysis of the Global Handicrafts Market
The Americas dominated the handicrafts market during 2014 with a market share of 38%. The US is the largest revenue contributor in this region. The high demand for home accessories, jewelry, and other fashion accessories such as handbags and belts is driving the market growth in this region.
We make sure that creators of handmade goods gain all the knowledge of the market trends, guidance and support in learning the skills and techniques of the art and essentials of customer service. This can help tremendously in organizing the handicraft industry so as to enable the skilled craftsmen to gain firm ground in the economy. Through this unified attempt we want to give the underprivileged and the poor an opportunity to learn and earn and fill the gaps that inconsistent economic development has caused.