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Handicraft is commonly considered a sunset industry and is quite low on priority of many governments across the globe. The many efforts being carried on by them to promote and support the handmade goods industry are second to those meant for technology driven businesses. This has led to substantial growth in some areas and negligible growth in artisan goods, resulting in discrepancy across economic strata.

Government Neglect and Lack of Awareness among Artisans

There is a considerable lack of enabling environment that could recognize and encourage crafts persons. The handmade goods industry is not viewed as a driver of economic growth. Thus, when it comes to execution and appraisal, artisan schemes tend to have very low priority.


Like pointed out earlier, artisans have limited to no access to information or a formal means of education. That puts them in a vulnerable position and makes them prone to exploitation. Their rural background and naiveté add to their destitution.

Therefore, the few efficient artisan welfare schemes that have the potential to garner good results do not reach majority of artisans. Absence of information channels and understanding of the economy with no knowledge of government schemes prevent the artisan community from availing their benefits and freeing itself of poverty.

Major Areas That Require Attention

Various schemes implemented by national governments across countries largely function to:

  • Strengthen the financial base of artisans by making it easy for them to avail loans
  • Enhance infrastructure for augmenting crafts production and sale
  • Train artisans in the skill required for optimal production
  • Market artisan goods through exhibition and fairs
  • Develop clusters and productive zones in villages and small towns

Need for Generating Interest among New Generation

There is another rising concern among artisan families and that is of their second generation not being interested in their lineage. This rising disinterest is largely due to the struggles that the previous generation went through and rural youth being witness to it are moving astray from their heritage. Continuing their family craft tradition would mean the same or more struggles to find retail markets, channels and fair prices for their products.


Lack of crafts curriculum in many schools also pushes them towards white collar jobs despite the economy and the fact that they pay less. Crafts are strongly associated with a family’s caste. In many South Asian countries, artisans are ostracized on the basis of their caste which dissuades the youth from joining the family trade. This further threatens the existence of this art.

Help Us Help Artisans

By supporting this cause you can make sure that such artisan welfare schemes and their benefits reach all the members of the artisan community.


  • Our volunteers are constantly working to bring artisans closer to government initiated training institutes that provide relevant curriculum to impart appropriate skill and practical knowledge


  • Our associate NGOs work in close proximity with various scheme in-charges and leaders to set up exhibitions, trade fairs and cultural events to promote artisan products


  • We also associate with various financial institutions and banks to provide necessary credit and liquidity to artisans in need


  • ensures education for artisans on the concepts of demand and supply and explains to them the scope of their products in the international market. This will help cultivate interest for their craft in the new generation

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