Importance of Education in Market, Demand & Supply
The primary cause of low productivity despite high potential of regional traditional arts in the international markets is lack of education. Artisna understands the lack of education and market information to be something that directly affects productivity and thus the supply of artisanal products.
Markets and Supply
Consumers of handmade goods are spread out not only across state but international borders. Markets for craft products span across local shops that include both high-end and mainstream stores, exhibitions and exports. Domestic as well as international markets have grown wider with an expanding demand for ethnic products. These products are however quite low in supply due to supply chain inefficiencies. Market trends need to be understood well to keep a continuous supply of such goods.
Handicrafts face severe competition from more affordable factory made items in contemporary markets. The little appreciation that they get is being thwarted because of the typically perceived notion of them being old-fashioned and opposing to modern tastes and utility. The limited efforts to reposition crafts and build wider consumer appreciation are causing the demand to decline.